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COMMUNICATION EXPERIENCE
Communication Strategist, WebMD Health Services, New York, N.Y., April 2021-Present
- Develop and coordinate campaigns, across multiple mediums, based on each client’s unique needs and employee or member populations
- Serve as the principal communication channel between clients and WebMD for day-to-day project management tasks related to communication campaigns
- Work collaboratively with the production manager, creative team, client team and client to implement campaign tactics
Business Development and Content Strategy, Closed Loop Cooking, New York, N.Y., Sept. 2018-Present
- Head up partnership development for the events and membership programs, lead the virtual event strategy for 2021 and support the development of a membership program
- Support content and advertising strategy for the newsletter and editorial calendar and assist with writing and editing
- Hosted quarterly zero-waste dinners in Portland; helped to manage logistics, source ingredients and supplies, develop the menu, and prepare and serve the five-course meals and cocktails
Community Relations Coordinator, Nutritional Therapy Association, Portland, Ore., July 2018-January 2021
- Maintain all community outreach activities, including writing a monthly newsletter for more than 4,000 members and developing a professional development program for alumni
- Help plan and execute annual conference for more than 1,000 attendees, including managing the conference website and app, and running the exhibitor program and managing about 100 exhibitors
- Manage trade show program, handling logistics for the shows and prepping all booth staff, and developing a process to track the number of leads each show generates
Marketing and Publicity Director, A-WOL Dance Collective, Portland, Ore., Nov. 2018-June 218
- Manage and redesigned newsletter, writing all content and creating graphics
- Publicize A-WOL’s company and training company performances, workshops, camps and classes
- Help manage and run shows, including finding and managing more than 50 volunteers, soliciting advertisers and photographers and coordinating the design and distribution of flyers and programs
- Manage A-WOL’s donation program and assist with strategic planning and execution of fundraisers
PR Coordinator, adidas America, Portland, Ore., Jan. 2017 – Feb. 2018
- Supported sports performance PR managers with media relations efforts including writing releases, pitching media opportunities and staffing interviews and media events
- Assisted PR managers with strategic planning around key launches and events, working cross-category with various business units; writing messaging, determining strategy, creating tactics and helping to execute the outlined plans, ensuring the team is hitting deadlines
Strategic Communications Coordinator, Cambia Health Solutions, Portland, Ore., Jan. 2016 – Jan. 2017
- Strategized and developed customer facing communications, typically related to crisis management, including blog posts, press releases, member letters and web pages
- Managed customer concerns on social media about sensitive health insurance complaints and trained customer service team to appropriately and compassionately respond to members on social media
- Developed and managed a weekly newsletter for executives to share company updates, news highlights and issues the communications team was tracking
Associate Account Executive, Mobility Public Relations, Lake Oswego, Ore., July 2014 – Jan. 2016
- Manage company’s and four clients’ social media platforms including Twitter, Facebook, LinkedIn and Weibo
- Conduct market and industry research to inform briefing sheets that prepare clients for interviews
- Build and maintain comprehensive press lists and identify media opportunities and conferences for four clients
Education
Bachelor of Arts, Humanities and Journalism, University of Oregon, Eugene, Ore., June 2014
Public Relations, Communication Studies and Humanities Majors, Business Administration Minor
- Clark Honors College, Thesis: Oregon Athletics’ Social Media Presence and Its Relationship with Current University of Oregon Students
- Study Abroad, Instituto Tecnológico de Querétaro, Querétaro, Mexico, Summer 2012
- Portland Senior Experience, one of 12 students selected for Portland-based internship program