At Mobility Public Relations, I work with clients in the high tech, mobile space. I designed this infographic for one of our clients, Lattice Semiconductor, a global semiconductor company specializing in low-power, small form-factor devices. This infographic was used to promote Lattice’s launch of its USB Type-C Power Delivery Solution.
In addition to designing the infographic, I also spearheaded the social media component of the campaign. The goal of the campaign was to raise awareness about USB Type-C and Lattice’s solution, and drive white paper downloads. The LinkedIn Sponsored Updates we developed resulted in more than 400,000 impressions with a click-through rate of 0.7 percent, compared to the network average CTR of 0.3 percent.